College of Business Administration
Bachelor of Science in Business Administration Major in Marketing Management
BSBA Major in Marketing Management
Program Tag: BSBAMM
Program Duration: N/A
Total No. of Units: N/A
Program Overview
The Bachelor of Science in Business Administration major in Marketing Management at Dr. Yanga's Colleges, Inc. equips students with the creativity, strategic thinking, and business knowledge needed to thrive in today's competitive marketplace. Students explore consumer behavior, branding, digital marketing, advertising, sales management, market research, and business analytics while learning how to develop effective marketing strategies. Aligned with DYCI's culture of innovation and research, students are encouraged to solve real-world business challenges through creative campaigns, collaborative projects, and research initiatives that prepare them for an increasingly digital business landscape.
Why Choose BSBAMM at DYCI?
- Digital marketing integration
- Business research opportunities
- Creative campaign development
- Industry-relevant projects
- Innovation-driven learning environment
Career Opportunities
- Marketing Officer
- Brand Executive
- Digital Marketing Specialist
- Sales Manager
- Social Media Manager
- Product Manager
- Market Research Analyst
- Advertising Executive
- Business Development Officer
Business with
global reach.
- One of five institutions worldwide invited to present an innovation, UNBOXED, at the AACSB–AoM Research Impact Conference 2026 in Dublin, Ireland.
- Best Paper Presenter at the International Conference on Globalization, Entrepreneurship and Emerging Economies, the only Philippine institution among 68 universities.
- International oral presentations for 4th-year Financial, HR, and Marketing Management student researchers (2026).
- Certified Human Resource Associate credential earned by a CBA student through JPMAP–DYCI.
- Kapit-Byahe a shared-value program that gave ₱20,000 in aid to Bocaue tricycle drivers amid rising fuel costs (2026).
- PACUCOA Level II Second Reaccredited BS Business Administration.
College of Business Administration
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