College of Business Administration
Bachelor of Science in Business Administration Major in Marketing Management
BSBA Major in Marketing Management
Program Tag: BSBAMM
Program Duration: N/A
Total No. of Units: N/A
Program Overview
The Bachelor of Science in Business Administration major in Marketing Management at Dr. Yanga's Colleges, Inc. equips students with the creativity, strategic thinking, and business knowledge needed to thrive in today's competitive marketplace. Students explore consumer behavior, branding, digital marketing, advertising, sales management, market research, and business analytics while learning how to develop effective marketing strategies. Aligned with DYCI's culture of innovation and research, students are encouraged to solve real-world business challenges through creative campaigns, collaborative projects, and research initiatives that prepare them for an increasingly digital business landscape.
Why Choose BSBAMM at DYCI?
- Digital marketing integration
- Business research opportunities
- Creative campaign development
- Industry-relevant projects
- Innovation-driven learning environment
Career Opportunities
- Marketing Officer
- Brand Executive
- Digital Marketing Specialist
- Sales Manager
- Social Media Manager
- Product Manager
- Market Research Analyst
- Advertising Executive
- Business Development Officer